Personicx is a consumer marketing segmentation with 55 clusters, driven by behaviour and structured with a five digit code combining lifestage, affluence, digital activity and age.
For example: Cluster Code FM110 breaks in to | F | M | 1 | 10 |
i.e. Families with children, of medium affluence, highly digital, aged between 25 - 45 years.
Note: The new Personicx solution is available at Individual, Household and Postcode level, depending on your requirements. Therefore cluster codes in your data may be pre-fixed with I, H or P to denote the level of solution. Please speak to your Acxiom representative or visit our website www.acxiom.co.uk for more details.